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World record attempt launched at Bath & West Show

Roast dinner world record attempt announced at Bath & West Show.

bath and west show

(Left to right) Royal Bath and West of England Society administrator Paul Hooper, Ladies in Beef co-founders Jilly Greed and Minette Batters, chef Glyn Halford and R.A.B.I. chief executive Paul Burrows at the launch of the attempt to break the world record.

A group of female beef farmers is to challenge the world record for the most people served a roast dinner simultaneously.

The announcement by Ladies in Beef was made at the Bath & West Show on Thursday (30 May). Co-founder Minette Batters said: “Ladies in Beef have always been passionate about British beef and this is a great way of showing what a fantastic product we have.

“Thanks to securing a main sponsor in Asda, and thanks to the Royal Bath and West of England Society agreeing to host the event, the attempt to break the Guinness World Record® will take place at the Bath & West showground near Shepton Mallet in Somerset on Thursday 10 October.

“It’s a massive challenge and we hope other sponsors will come forward to ensure we can serve a roast beef lunch to 2,000 people. We cannot fail because we want to celebrate British agriculture and at the same time raise funds for farming charity the Royal Agricultural Benevolent Institution (R.A.B.I.)!”

Asda’s agriculture manager Pearce Hughes said: “Agriculture has been through a tough year as a result of the weather, and farmers have been very worried about things like feed costs and forage. This is something positive we can all get behind.”

Royal Bath and West of England Society administrator Paul Hooper said: “Our resident caterers Hayes Catering know it’s an enormous challenge to lay-up, prepare and serve 2,000 people at once, but they are confident we can break the record.”

R.A.B.I. chief executive Paul Burrows said: “R.A.B.I. is thrilled to be taking part in this record-breaking attempt and very grateful to Ladies in Beef, the Royal Bath and West of England Society, Asda and ABP, who will supply the beef, for their support.”

Ladies in Beef co-founder Jilly Greed said: “We hope that as many people as possible will buy tickets to join in the fun. Attempting to break the world record is a great way of giving something back to the industry we love and make a real difference to help farming families in financial difficulty.”

The current Guinness World Record® for the most people eating a roast dinner simultaneously was set by the East of England Agricultural Society at the East of England showground on 22 February 2009, when 1,632 people took part.

Tickets for this year’s record-breaking attempt cost £25 and are available now. Telephone 01749 813899, email or go to

For information about Ladies in Beef go to and for information about R.A.B.I. go to


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