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Robin Cropper, Potato Farmer “What Red Tractor means to me”

Potato farming runs deep throughout Robin Cropper’s veins. For more than 300 years, his family have been farmers and amazingly, a recent investigation into his family tree revealed that every family member on his father’s side has been in farming since records began!

Robin Cropper, Potato Farmer

Robin Cropper, Potato Farmer

Potato farming runs deep throughout Robin Cropper’s veins. For more than 300 years, his family have been farmers and amazingly, a recent investigation into his family tree revealed that every family member on his father’s side has been in farming since records began!

Inspired by his ancestors, Robin pursued a farming career and graduated top of the country from Lancashire College of Agriculture in 1979. Today, Robin and his eldest brother John co-own Moss End Farm, a 1,200 acre farm in Lancashire, harvesting cereal and potatoes. Alongside being a Red Tractor Assured farmer, Robin is a Potato Council ambassador and sits on the National Farmers Union potato forum.

Robin said: “Being Red Tractor Assured is crucial to my business because it gives consumers reassurance that the produce grown on my farm upholds certain standards including traceability and environmental protection.”

During an average year, J cropper and Sons produce more than 6,000 tonnes of potatoes which are sold to the merchant trade and chip shops, 75% of which are sold and consumed within a 25 mile radius of the farm, which helps Moss End Farm to stay geographically connected with their customers.

This year, Robin is one of 1,448 Red Tractor Assured potato growers in the UK and is supporting the 22nd annual Chip Week (18th-24th February 2013), which celebrates the humble chip. Britain’s on-going love affair with chips means that we enjoy them in nearly three billion meals every year – a testament to their versatility, tastiness and value for money.

With so many great spud varieties to choose from, whether you prefer Maris Piper or King Edward the Red Tractor logo with the Union Jack on your potatoes guarantees that they’re fully traceable back to UK growers like Robin who continues to grow good quality potatoes that meet food safety and environmental standards (such as responsible use of plant protection products and planning for the conservation of the environment on-farm) set by the Red Tractor scheme.

Robin's top chip tips

Robin’s ‘top chip tips’

Red Tractor’s Head of Marketing & Communications Richard Cattell said:

“Chip Week is fantastic for raising awareness of the joys of delicious potatoes sourced from Red Tractor farms and the success of UK farming communities. There are currently 78,000 Red Tractor Assured farmers, and Robin Cropper is a fine testament to the assurance scheme.”

To celebrate Chip Week, passionate farmer and chef Robin Cropper, has shared his ‘top chip tips’ to help people produce delicious chips each and every time:


Top Chip Tips

  • Peel Maris Piper potatoes and cut into 8-12 mm wedges
  • Allow the chips to soak for 20 minutes and then rinse them to remove all of the starch
  • Dab the potatoes dry with a clean tea towel
  • Fry at 140⁰c for 4-5 minutes
  • Lift the chips out and increase the temperature to 180⁰C
  • Fry until crisp and golden

Chip Week is run by the Potato Council. Funded by potato growers and potato trade purchasers, Potato Council supports the British potato industry, and is a division of the Agriculture and Horticulture Development Board (


About Red Tractor

Red Tractor, run by not-for-profit organisation Red Tractor Assurance, is recognised as the UK’s leading quality food assurance mark guaranteeing food safety, quality and traceability. Put simply, Red Tractor means ‘Great Food, Great Farming’.

Red Tractor is backed by farmers and growers, food producers, processors and packers who are independently inspected to ensure they are meeting high standards of production relating to food safety and hygiene, animal welfare and environmental protection.

The Union Flag in the Red Tractor logo provides an independently verified guarantee to consumers of the product’s provenance/origin and shows the food is fully traceable back to British farms.

£12billion worth of food carries the Red Tractor logo on pack every year and is available in supermarkets, restaurants, cafes as well as schools, hospitals and defense sites across the UK:

  • 78, 000 farmers are part of the Red Tractor Assurance scheme
  • Over 600 processors and packers are licensed to use the logo on pack
  • High profile support comes from the government, leading supermarket chains and many of Britain’s food brands and restaurants
  • Retailers include: Tesco, Waitrose, Co-operative, Morrison’s, Asda, Lidl, Aldi, Budgens and Londis
  • Major FMCG brands include: Silverspoon sugar, Country Life butter, Cathedral City cheddar, Carling larger, Worthington ale, Greene King ale, Youngs beer, Ambrosia custard, McCain’s oven chips, Allinson’s flour and Hovis bread
  • Food service companies include: major contract caterers – Sodexo, Compass, Aramark, Arena Leisure, Baxterstorey, CH&Co and Elior
  • Other restaurants that use the logo include: Nando’s, KFC, Zizzi’s and Orchid pub Group
  • Wholesalers include: Brakes, Reynolds, 3663, Kent Frozen Foods, ISS World, UK Food Hall, Nigel Fredericks, Russell Hume



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