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Are you on the hunt for Easter spud shots?

Mistral PR is encouraging budding spud snappers from the global potato industry to submit entries for the World Potato Congress photo competition.

With Easter this weekend, break away from the mould and hunt for Easter potatoes!

“We’re calling on photographers who know their King Edward from their Lady Balfour to find their best potato images,” says Mistral PR senior agriculture sector manager Heather Briggs.  “Exploring the world of the potato should provide inspiration for eye-catching, thought-provoking (and even humorous!) reflections of life in the potato industry from around the globe.”

Research carried out by found that the smell of baked potatoes stimulated positive emotions. Capture these warm moments and have them showcased at the prestigious potato event of the year.

“Mistral PR supports the idea that talent deserves the opportunity to develop – and World Potato Congress is the ideal arena for budding agricultural photographers to showcase what they can do. We are expecting delegates from all areas of the supply chain in addition to scientists and researchers.”

The best competition photos will be showcased on the World Potato Congress website and at the Congress itself.

The competition categories are:

  1. Growing and On the Farm
  2. Science, Mechanisation and Machinery
  3. People and Potatoes
  4. Markets and Customers
  5. Challenges and/or Successes
  6. The Future

Entries are now being accepted and can be submitted until Monday April 30, 2012.

World Potato Congress 2012, organised by Potato Council, will be based at the Edinburgh International Conference Centre in the heart of the city from May 27 to 30.

“WPC2012 has something for everyone and everyone will take something away to make a difference to their business,” affirms Ms Briggs.

For more information on how to enter the competition go to 

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