British Wool Marketing Boards work to be highlighted at Royal Welsh Winter Fair

Farmers and visitors to this month’s Royal Welsh Winter Fair, Builth Wells, on 28 and 29 November will have the chance to gain a full and complete understanding of the work done on their behalf by the British Wool Marketing Board.

The BWMB stand at the leading primestock show and pre-Christmas event will be located in the Glamorgan Hall and will demonstrate all the various parts of the BWMB’s work, including its marketing and promotion work alongside the valuable work it does training new shearers, explained BWMB Producer Relations Manager Gareth Jones.

A booming wool market, with wool prices at a 25 year high means it would be easy to become complacent, said Mr Jones. “But we at BWMB are determined to continue to make consumers aware of the quality wool British farmers produce.”

One key element of this ongoing promotional work is BWMB’s involvement in the Campaign for Wool which will also be highlighted on the stand as part of the organisation’s promotional activities.

On the farming front Mr Jones says farmers should recognise that it is BWMB’s unique involvement at all levels of the supply chain which puts it in such a strong position when it comes to wool trading.

“It is this complete chain involvement in the wool industry which places BWMB in a unique position to be able to help the UK sheep industry extract maximum value from its wool,” says Mr Jones.

Whatever sort of sheep farmers have BWMB is here to collect, grade and market it for them to ensure they receive the best price possible. “BWMB doesn’t cherry pick which wools it takes or only deal with larger farmers. We’re here for everybody and it is our collective marketing which helps British farmers get the best price possible for their wool.

“No one else offers the level of service or competitive edge that the BWMB does or is able to provide the level of valuable feedback on wool quality which our highly trained graders can,” he added.