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Optimistic Outlook For Trade At Royal Highland Show


The UKs 4 billion farm machinery and equipment industry is gearing up for a buoyant Royal Highland Show next week.

With manufacturers and dealers enjoying one of their best years for trade, the prospects for business at the show are looking good.

Les Davidson, Scottish Key Accounts Manager with Kverneland UK and the Agricultural Engineers Associations representative on the board of the show organisers the Royal Highland and Agricultural Society of Scotland, commented: We are certainly looking forward to the show with optimism. Things have turned around since last year for the machinery trade, mainly due to the economic health of the arable sector where prices have soared.

Moving around the country and talking to other machinery businesses, we are all relishing the prospect of a very successful show.

The show organisers have made extra efforts this year to promote the event to key markets with a campaign aimed specifically at the farm and rural business sector, not only in Scotland but in other areas of the UK and further afield.

In addition, the dedicated Business Centre introduced at last years show within the International Visitors Pavilion has been expanded with more facilities for networking and sealing deals.

Show Manager David Dunsmuir: We are a major platform for farm machinery, equipment and services and we want to ensure that our trade exhibitors can maximise their attendance at the show by encouraging more farmer visitors to come and do business.

With farming the first link in the food chain, we will also be highlighting all sectors from primary production through to retail and playing an integral role in the farm to plate process.

Many specialist food and drink companies will be present, including a number of businesses from the Borders which is the host area this year. Many of the major multiples, including Tesco, Asda, Sainsburys, the Co-op, Marks & Spencer and Lidl are attending along with international food brands such as Macdonalds.

Two official trade delegations from Kenya and China are scheduled to attend. The Chinese, who are being hosted by SAC (the Scottish Agricultural College), are from Jilin Province, one of the key farming areas in the Peoples Republic. The 11-strong delegation is being led by the Vice Governor Wang Shouchen and Ren Kejun, the Director General of the Agricultural Commission.

With the Renewables Section a fast expanding feature of the show, further proof of the events business credentials is a strategy meeting of the influential 2020 Climate Change Group. The group, made up of business leaders from the private and public sector, was set up to ensure the realisation of Scotlands climate change delivery plan.

The show also has political clout with many leading politicians expected including Scotlands Rural Affairs and Environment Cabinet Secretary Richard Lochhead.

All of the key people have us as a fixture in their diaries, said David Dunsmuir. For four days we will be the focal point of Scotlands farming, food and rural industries and a main event for UK agri-business.

The Royal Highland Show – major sponsor The Royal Bank of Scotland takes place at the Royal Highland Centre, Ingliston, Edinburgh, on June 23-26.

Last year, it attracted over 185,000 visitors. Independent studies have concluded that the economic impact of the show locally, regionally and nationally is around 70 million.

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