South West company field&flower get into the festival spirit at the 2010 V Festival Virgin Media Louder Lounge

South West company field&flower served up a sumptuous evening menu to the stars at last weekends V Festival Virgin Media Louder Lounge in a special pop-up field&flower restaurant.  field&flower served a number of celebrities throughout the weekend including Dizzee Rascal, Diana Vickers, Denise Van Outen, Coleen Rooney and Pixie Lott.

field&flower farm superior grass-fed Hereford and South Devon beef from a small traditional suckler herd reared on Home Farm located in North Somerset, deep in the Gordano Valley, a national nature reserve.  Home Farm is run by John Flower and son James, now the fifth generation of the Flower family to produce beef in North Somerset.  They also locally source free range woodland English pigs and English Lambs that are grazed on the Mendip Hills.

Using this high quality meat field&flower create pop-up VIP experiences and cater at high profile events such as the Louder Lounge at the V Festival. Partner in field&flower events, and farmers son, Andrew Venn has a long history of specialised spit-roasting beef, lamb and pork at private events and festivals, and this area of the business is quickly expanding. In addition to this, field&flower sell direct to the consumer via the internet in the form of luxury high quality boxed beef.

The menu at the Louder Lounge included 7 hour slow cooked spit-roasted Gloucestershire Old-Spot pork, Shredded Somerset Lamb and flatbread and 4 week hung steak baguettes.

Background

field&flower was born from when city boy James Mansfield (27) met farmers son James Flower (24) at the Royal Agricultural College in 2006 and they realised a shared passion for food & farming. 

Flower (24) explained: James and I were convinced that we could combine his experience in upmarket catering with my familys long history in beef farming.  We wanted to meet the growing consumer demand for high quality fresh farm produce with an environmentally friendly provenance.

field&flower has a very low carbon footprint – the abattoir is four miles away, and all fresh ingredients are locally sourced from other farms. Maintaining local farm and business relationships is very important to the business.

Visit: www.fieldandflower.co.uk