SsangYong hires former Chrysler Marketing Director

The SsangYong brand is returning to Britain after a two year absence, and will spearhead its marketing focus on the new car to compete against the Hyundai ix35, Kia Sportage, Mitsubishi ASX and Nissan Qashqai.

Having worked across Land Rover, Daihatsu, Chrysler, Jeep and Dodge, Steve has an automotive marketing pedigree that is absolutely tailored to SsangYongs current position and the job we have to do, said Paul Williams, CEO of SsangYong Motor UK.  I cant think of anyone better suited to successfully re-position the brand and launch the new car.

Working for TKM Automotive (which became part of Inchcape), Gray successfully brought the Chrysler and Jeep brands to the UK in 1992, and became marketing director of Chrysler Group, then part of DaimlerChrysler UK.

This is a tremendous opportunity. We are effectively a new company launching a new car into a new, fast growing segment for the brand, which means we can embrace all the latest tools in the digital toolbox without being constrained by convention, said Steve Gray.

The first shipment of cars arrives shortly, and Korando goes on sale in September.

Background information about Korando

Designed for Europe in Europe by Giorgetto Giugiaro of Ital Design, the new car offers a highly contemporary look.

Powered by a Euro5 2.0 litre diesel engine delivering excellent fuel economy and impressive 157g/km CO₂ emissions, this brand new 175PS diesel engine makes Korando one of the most powerful in its class.  With the choice of two wheel drive or four wheel drive and a full two tonne towing capacity, Korando offers the practicality of a 4×4/SUV, the accessibility of a family hatchback, and the capability to go from muddy campsite to urban school run in complete comfort.

SsangYongs hallmark competitive pricing and comprehensive specification will pitch the all new Korando against competitors from brands such as Hyundai, Kia, Mitsubishi and Nissan.

There will be five models from launch, with the option of 6 speed manual, 6 speed automatic and a choice of trim levels.

With a comprehensive warranty, excellent fuel economy and low running costs, the Korando will also set a new benchmark of affordability in the rapidly growing compact crossover segment.

Prices start from 16,995.