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New Holland wins Golden Tractor for Design 2011 at EIMA International 2010


This award represents yet another success for New Holland Agriculture and the T7 Series. The winners of the 2011 edition of the Tractor of the Year were announced at an award ceremony held in Bologna, Italy on 10 November, during the Salon EIMA International 2010.

The jury of 20 journalists representing 20 European publications, specialising in agricultural machinery, awarded New Hollands T7.210 model the Golden Tractor for Design title, as the best machine of the year in terms of style, functionality and ergonomics.

This new success confirms the T7 Series as the most award-winning machine in the 14 year history of the event, with a total of two Tractor of the Year awards, in 2008 with the T7060 (now T7.260) and in 2010 with the T7070 Auto Command (now T7.270), and three Golden Tractor for Design awards; in 2008, 2010 and 2011.

The T7.210 model is powered by a 6.700 cm3 Tier 4A compliant NEF engine with FPT SCR technology and is able to provide gains in performance while decreasing fuel consumption. Equipped with New Holland AutoCommand constantly variable transmission, the T7.210 also features the multi award winning SideWinder II armrest with CommandGrip lever for proportional speed and direction control and an IntelliView III touchscreen monitor. It also has the integrated New Holland IntelliSteer automatic satellite drive system.

Intended for users who prefer a compact machine but do not want to forfeit high performance, maximum versatility, great productivity and low running costs, the T7.210 has a weight-power ratio of 28.3 kg/hp, at the top of its category, and has been designed to allow the fitting of tyres up to size 650/65/R42.

These tyres considerably increase the footprint of the vehicle and allow decreased working pressure, improving traction and ground clearance while reducing slipping.

New Holland Agriculture’s reputation is built on the success of our customers, cash crop producers, livestock farmers, contractors, vineyards, or groundscare professionals. They can count on the widest offering of innovative products and services: a full line of equipment, from tractors to harvesting, material handling equipment, complemented by tailored financial services from a specialist in agriculture.  A highly professional global dealer network and New Hollands commitment to excellence guarantees the ultimate customer experience for every customer. For more information on New Holland visit

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