Yeo Valley sings its success, thanks to rapping farmers

The UKs number one organic brand, Yeo Valley, can reveal that it has successfully grown its share of both the Adult Yogurt and Organic markets during 2010.

The successful launch of the companys innovative four-pack Pots range in the summer, followed by the hugely popular rapping farmers autumn TV campaign has led the company to record its retail value growth up 14.9% (YOY), and for the 12 weeks to 25^th December 2010, it outperformed the rest of the yogurt market buy more than 2.5 times.

Not only that, but the brand building activities Yeo Valley has enlisted this year have captured nearly half a million new households*

Ben Cull, Head of Brand Marketing at Yeo Valley said; We are very pleased with these figures which are the result of a great deal of effort and hard work across the whole Yeo Valley team this year.  The successes of our new product ranges as well as the popularity of our advertising campaign has surpassed our expectations and we hope to continue to build on these into the next 12 months.

Somerset-based Yeo Valley is a family run business, committed to sustainable, ethical and environmentally friendly British farming and is accredited by The Soil Association. For more information about Yeo Valley, product information and recipe ideas, please visit www.yeovalleyorganic.co.uk

* for the 12 weeks to 25^th December 2010