New brand image for British Free Range Goose
Geese are reared today as theyve been through the centuries in small flocks in the open air, says Eddie Hegarty, chairman of British Goose Producers, a sector group of the British Poultry Council,
Nowadays they are typically reared through the autumn on grass rather than on corn stubble behind the harvest, but they do enjoy a very similar, natural lifestyle.
Consumers can be sure that by choosing a British Free Range Goose, they are buying a fresh bird produced according to our time honoured tradition.
The bright, new logo will become part of the promotional material used by BGP members on product literature and websites and is already seen on the roadside signs by some of the first to take up the new brand image.
Goose was the popular choice for Christmas until the 1960s and 1970s. British Goose Producers was formed in the 1980s to promote the sector which has enjoyed rising sales in recent times, with the Michaelmas goose, goose fat and also goose eggs regaining popularity. Reviving a great British tradition.