Fodder Takes Top Honour at Butchers Shop of the Year

The Meat Trades Journal Names Harrogate Food Hall as Winner of Butchers Plus Award

Fodder, the Yorkshire Agricultural Societys flagship food hall, has won the coveted Butchers Plus Award at the Butchers Shop of the Year Awards. Fodders Head Butcher, Paul Nicholson collected the award in ceremony in London full of the countrys most respected butchers.

Fodder is the UKs first fully charitable food hall, with all profits reinvested in helping the rural community in the North of England.

Paul Nicholson explains, The butchery counter at Fodder is the central focus of the shop and something were very proud of. We take our meat very seriously at Fodder.  We are passionate about the quality of the meat that we sell from the animal welfare on the farm to the control that our own hanging room gives us to mature the meat to perfection. Its a great honour to be recognised by your peers in the industry.

Were one of the few businesses that still visit farms to select their animals. I think its crucial to our success and our commitment to quality. I can inspect the farm, see how the animals are treated and secure a relationship between farmer and retailer.  The issues of provenance, ethical rearing of livestock and sourcing quality product from the local area is at the heart of what we do at Fodder.

The Butchers Shop of the Year Awards are established as a leading annual event for the UKs Independent Retail sector.

The finalists are judged on criteria including; innovative shop display and layout, meat quality, staff appearance and efficiency, customer service and most importantly co-operation with others in the supply chain, marketing and business.

Keen to keep costs competitive, Fodder price checks its meat against supermarket equivalents, while still giving the producer a fair price for their goods.

Meat is something we can compete with the supermarkets head on, our sausages are all handmade on the premises, our chicken fillets are of high local quality and reliably cheaper than the supermarket.  We also offer underused cuts of meat like belly pork and brisket as well as seasonal items such as local game. We offer full traceability, quality produce and great service.