The Co-Operative’s new “Grown by us” porridge oats
The Co-operative has expanded its Grown by Us range of food to include Scottish porridge oats.
Scotland boasts some of the best farmland so the oats have been nourished in conditions that are conducive to creating healthy, tasty crops. The new Grown by Us oats will be harvested for the first time this autumn and milled at Boyndie in Scotland, strengthening the products provenance.
Grown by Us is food and drink either grown by The Co-operative Farms, or made using ingredients grown by the business. Grown by Us already includes, in season, potatoes, carrots, onions, apples, strawberries, peas, beetroot, broccoli, sweetcorn, honey, flour, apple juice and cider.
In Scotland, The Co-operative Farms also grows potatoes, strawberries, carrots, barley and rapeseed.
Christine Tacon, Managing Director of The Co-operative Farms, said: This is an exciting new addition to our Grown by Us range, which has been so successful with our customers. Increasingly, people are going out of their way to find out where their food has come from and how it has been produced. The fact that Grown by Us products can be traced back to The Co-operatives own farms is a real advantage.
The Co-operatives Grown by Us porridge oats will be available in selected Co-operative and Somerfield stores from 20 October 2010. For further information about which stores will be stocking the porridge oats, customers can call The Co-operative Customer Careline on (freephone) 0800 0686 727.
About The Co-operative Group
- The Co-operative Group stands apart from other major retailers in the UK as a business, which is owned, not by a small group of shareholders, but by more than five million consumers. With core interests in food, financial services, travel, pharmacy, funerals and farms, it has an annual turnover of 14 billion, employs 123,000 staff and operates over 5,000 retail trading outlets handling more than 20 million weekly transactions.
- Following the acquisition of the Somerfield supermarket chain in March 2009, The Co-operative Food is the fifth largest food retailer. The Co-operative Financial Services is one of the largest and most diversified financial mutual businesses, operating The Co-operative Bank, The Co-operative Insurance and Britannia.
- The Co-operative is the UKs number one provider of funeral services, the third largest retail pharmacy chain, a leading travel retailer, supplying the travel needs of more than three million people annually
- Among its other businesses are The Co-operative Motor Group, The Co-operative Electrical and The Co-operative Legal Services. The Co-operative Farms is the UKs largest farmer.