Click to contact us or call 02476 353537

Major food buyers sign up for SALSA scheme


The UKs major food buyers are responding to a growing appetite for local and regional food with help from a food safety standard aimed at small and micro-sized producers.

More than 750 buyers from supermarkets, foodservice companies and catering suppliers have now signed up to the Safe And Local Supplier Approval scheme (SALSA) including Waitrose, Asda, Sainsburys and 3663.

The scheme, launched in 2007, is an independent guarantee for buyers that the producers have met industry approved standards of food safety, legality and quality.

Buyers now have access to a database of 341 approved businesses that have met the standard and this number is expected to grow to around 500 in the next 12 months.

More buyers and suppliers will be recruited at the SALSA stand at the Speciality and Fine Food Fair, the leading trade event for local, regional and artisan food and drink staged at the London Olympia from September 5 to 7. Visitors will also have the opportunity to try samples from SALSA approved producers.

SALSA scheme director Chris Grimes said: Many regional and national food companies now see local and regional sourcing as a major priority. SALSA certification means buyers from these organisations can be confident they are sourcing from a supplier who has demonstrated their capability to meet the food safety standards they require.

The Speciality and Fine Food Fair is a perfect opportunity to inform more buyers about the scheme and demonstrate to producers how it can transform the size of their potential market.

NFU head of food chain Lee Woodger said: SALSA represents a quick and cost efficient way for small and micro producers of quality British food to get access to bigger markets in their area or for opportunities further afield such as the Olympics.

The increasing appetite for British and local food is reflected in the growth of the scheme with more than 300 new buyers registering and many new businesses successfully completing an audit in the last year.

The scheme is a joint venture between the four main trade associations representing the UK food chain the NFU, Food and Drink Federation, British Hospitality Association and British Retail Consortium.

It is free for buyers to register as a buyer with SALSA and search the directory of suppliers. Producer annual membership is 50 and the first year audit fee is 450.

  1. The SALSA stand number is 1027 at The Speciality and Fine Food Fair which takes place at the  London Olympia from September 5-7.
  2. For more information about the scheme visit

Leave a Reply

Your email address will not be published. Required fields are marked * great opportunity to promote your business to our dedicated readership of farmers, landowners, estate managers and associated agricultural professionals.
Contact us today on 02476 353537 and let's work together to drive your business forward.