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We love Branston’s moving messages


BRANSTON Ltds new lorry liveries are really attracting attention so much so, that motorists have been tooting their approval!

People have also emailing and writing in to the Branston bases in Lincolnshire, Somerset and Scotland to comment on the new liveries. There are 12 in the range so far, with a different design on each lorry.

Branston, the UKs leading supplier of potatoes, reports that people all over the country have been in touch to say they love the colourful designs featuring a variety of quirky potato characters, including King Edward, Desiree, Estima and many others.

Branstons account director Jo Parish said: The Branston liveries are really causing a stir. We had no idea they would be so popular. We have had lots of messages from members of the public, saying how great the designs are.

We wanted to give our liveries a new, contemporary theme which would appeal to a younger audience. At Branston, we love potatoes and we wanted to get message across particularly to the next generation of customers.

The Branston family features Desiree – a sexy pink potato with red lipstick,

Maris Peer a distinguished-looking gentleman, Saxon an enigmatic spud with shades, and Exquisa a dapper little potato in a top hat and bow tie.

The idea behind the livery designs was to create a bit of fun while delivering the message that potatoes are one of the best health foods there is, added Jo.

The first few livery designs highlighted some key messages about potatoes, including: Naturally fat free and high in fibre! More nutrients for your money than rice or pasta! and Variety is the spice of life. These were closely followed by a selection featuring some popular themes including: Youre the one that I want. Potatoes with the X-factor! and Im a potato get me out of here!

The liveries have been such a success, that Branston has another range of new designs ready to roll out soon.

We are working on them now and they are fantastic, added Jo. We really wanted our lorries to be eye-catching, while delivering a fun message. Well be building up the number of new liveries and really want people to let us know what they think and if theyve got any other suggestions.

All the livery designs can be seen on the Branston website at Have you spotted them out on the road yet? If so, let us know what you think by emailing us: And let us know if you have any ideas for other designs to add to the range.

About Branston Ltd

Branston Ltd was set up as a co-operative of Lincolnshire farmers in 1968. The company grew and became a limited company. Today, Branston is privately-owned and one of the UKs biggest potato buyers, packers and distributors turning over 110 million in 2008.

Branston has sites in Lincolnshire, Somerset and Scotland. Across the UK, the company employs more than 600 people, with over 300 at its Lincoln site. In 1990, Branston began working with Tesco and is now one of the supermarkets top fresh produce suppliers. Branston branched out into prepared vegetables in 2005 and opened its own 4 million prepared foods factory in 2009. Branston was the first food producer in the country to receive the Carbon Trust Standard in recognition of its environmental initiatives, which have resulted in a reduction in its carbon intensity over a three year period. In 2010, Branston will further grow its green credentials when it opens its anaerobic digestion plant that will turn waste potatoes into electricity, part of a 1.4 million investment in green technologies at its Lincoln site.

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