Introducing…The Potato Ambassadors

TEN passionate potato growers, ONE aim: to increase potato consumption and sales across the country. Thats the role of the Potato Ambassadors who have been recruited and were unveiled by Potato Council last night (15 June 2010), at a special event in London.

The team, from across the country, will be helping with Potato Councils marketing work to raise the profile of potatoes, both in the media and directly with consumers. Their first assignment was to meet a range of national and consumer journalists at a Potato Masterclass to mark the new season crop and demonstrate the many virtues of potatoes naturally tasty and nutritious, as well as versatile and easy to cook.

Scottish representative and Potato Council chairman Allan Stevenson, said: Consumers eating habits are changing. Faced with more food choices, less time and less knowledge, younger consumers, in particular, enjoy a wider range of carbohydrates, which presents a challenge to potatoes. We believe the people at the very heart of the industry, potato growers themselves, are ideally placed to showcase why potatoes should be a regular choice for every shopper.