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ITI Techmedia Awarded Silver Medal For Innovative Farm Technology

New cattle monitoring system recognised by The Royal Highland and Agricultural Society of Scotland for its potential to reduce costs and improve cattle care.

ITI Techmedia today announced that technology from its Condition-based Monitoring Research and Development Programme has been awarded a silver medal under the Royal Highland and Agricultural Society of Scotland Technical Innovation Award Scheme.

The technology developed by ITI Techmedia aims to reduce the costs associated with the detection of conditions in cattle, including oestrus and parturition. Providing a means to remotely monitor herds, the wireless telemetric monitoring system offers a valuable aid to farm management, which will allow herd managers to direct their resources more efficiently. The Condition-based Monitoring system features collar hardware incorporating a range of wireless sensors, two-way radio communications between collar and base station, embedded behavioural models and protocols for data transfer from sensors.

The overall benefit of the on-farm system will arise from the delivery of good quality information, integrated into herd management systems, assisting farmers to improve the lifetime value of their cattle.

ITI Techmedia is working with a number of Commercial Partners – Embedded Technology Solutions, eCow and National Milk Records. These organisations will develop the technology into products and solutions for agricultural markets. It is anticipated that the first of these products will become available later this year.

Commenting on the award, Terry Hurley, Managing Director of ITI Techmedia, said: “To be recognised and awarded for this technology by the professional agricultural community is a great accolade. It shows that the system is considered to have the capability to make a positive contribution to herd management practices. Through our Commercial Partners we have great confidence that the market potential of the technology will be rapidly and successfully exploited.”

RHASS Director Douglas Fowlie, who chairs the assessment panel, said: “The ongoing development of new machinery and technology is integral to the efficiency of agriculture and related industries. We are pleased to recognise the effort and expertise that goes into all of that innovation and trust that our medals and certificates add value to the successful products.”

The Award will be presented to ITI Techmedia on Saturday 27th June. ITI Techmedia will be exhibiting the technology at the Royal Highland Show on Thursday 25th and Friday 26th June at the Scottish Agricultural College (SAC), Stand Number 157/158 on 7th Avenue.

The Royal Highland and Agricultural Society of Scotland Technical Innovation Awards aim to encourage and recognise innovation in the design and manufacture of machines, equipment and appliances which will advance the effective and efficient practice of agriculture, horticulture, equestrian, forestry and estate services.

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