Tesco Reveal the Delights of Helers Coloured Cheshire

As Joseph Heler’s plight to save Cheshire cheese spreads throughout the country, so does the cheese itself as Tesco launch Heler’s award-winning Coloured Cheshire on to deli counters in 74 stores around the North on 24th October.

Cheshire cheese is currently having a revival thanks to the hard work of producers from the county. Starting this summer with the launch of the ‘Love Cheese Eat Cheshire’ campaign, Joseph Heler have been working hard to get Cheshire cheese back into people’s shopping baskets. Always quick to respond to customer demand, Tesco have confirmed the growing popularity of this ancient cheese by selecting a wide range of stores to feature Heler’s Coloured Cheshire from end of next month.

Angela Pasco of Joseph Heler Cheese says: “We have won numerous awards for our Coloured Cheshire over the years and are extremely proud of its taste and quality. We are hoping that the customer reach that the Tesco deli counters bring will help spread the word about this diverse and delicious British cheese.”

Joseph Heler have been producing Cheshire cheese since it originated in 1957. Their original Coloured Cheshire cheese is hand crafted to a recipe over 100 years old. The attractive colouring is created by using an ancient vegetable dye called Annatto.

Cheshire cheese predates all other English cheese and its heritage stretches back to Roman times.  Its fame was sealed forever with a mention in the Doomsday Book a thousand years later.

 

• Joseph Heler Cheese is a privately owned family business that was formed in 1957 by Mr Joseph Heler and is located just outside the market town of Nantwich, in the heart of the Cheshire Countryside.
• Joseph Heler Cheese is the largest independent regional cheese producer in the UK and the fifth largest producer of cheese in the UK.
• Joseph Heler has a reputation for producing consistently high quality cheese, boasting a portfolio of over 40 varieties.
• Joseph Heler also produce a number of liquid products including; whey cream, sweet cream, skim, skim concentrate, whey protein concentrate and lactose permeate.
• Joseph Heler Cheese received the highly acclaimed Queens Award for Enterprise in 2001.
• ALL Joseph Heler cheeses are suitable for Vegetarians.
• Joseph Heler Cheese now hold both Kosher and Halal accreditations for all of the cheese produced at their creamery.
• Joseph Heler Farms has its own herd of over 300 award winning pedigree Holstein cows. Milk is collected daily from 150 local farms all within a 45 mile radius.
• Visit the website at: www.joseph-heler.co.uk