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Cricketer Farm appoints new Managing Director


Cricketer Farm, the Somerset based award-winning cheesemaker, is delighted to announce the appointment of its new Managing Director (MD) Greg Parsons.  Greg will be leaving his current role as Commercial Director of Ashley Chase, to join Cricketer.

Greg comments: For over 60 years Cricketer Farm has been making award-winning cheese and I am really excited to become a part of the team.  Cricketer is well known for its expertise in making delicious and fuller flavoured lower fat cheeses and it now produces for most of the major multiples.  This is testament to the fine quality of its cheese and the traditional skills of Cricketers cheesemakers.  With the launch of Nether Stowey Reserve branded Cheddar, which has already proven a hit with customers of The co-operative, it feels like the perfect time to be joining and Im very much looking forward to helping the Company grow.

Before his three years spent at the helm of Ashley Chase, which produces the Ford Farm branded cheeses, Greg spent a very successful seven years across various senior roles at Dairy Crest UK Ltd, including Marketing Controller and Account Director.  Greg will be taking over from current Cricketer Farm MD Paddy OKeeffe.  Paddy will remain a Director of the Company but is moving within the business to become MD of Cricketers sister company, St Helens Farm, in Yorkshire.

Paddy OKeeffe explains: I am very pleased to be leaving Cricketer Farm in such excellent hands.  Greg brings with him a wealth of experience gained throughout a career in the dairy industry and I know that with his appointment Cricketer will continue to grow from strength to strength.  I have thoroughly enjoyed my four years at Cricketer and I will really miss the whole team.  I wish everyone here and Greg all the best for the future.

St Helens Farm is the UKs leading supplier of fresh British goats milk products, founded by Angus and Kathleen Wielkopolski more than 24 years ago.  Angus relinquishes his role as MD of St Helens Farm to Paddy OKeeffe but will continue as Executive Chairman of both companies.  This will give him more time to concentrate on the agricultural side of the business, whilst Kathleen remains as Technical Director.

Cricketer Farm was established in the 1940s by the late Lord Beaverbrook and merged with St Helens Farm of Yorkshire in 1999.  Cricketer makes award-winning cheeses such as West Country Cheddar and specialises in producing cheeses with a lower fat content, such as cheeses with half the fat of Cheddar and Red Leicester.  Milk used for Cricketers cheese is supplied by local farms and the company works closely with the farmers to ensure that the milk used is of the highest quality.

St Helens Farm is the UKs leading producer of goats milk, butter, cheese, cream and yogurt and its brand is available in most Tesco, Sainsburys and Waitrose stores.  From its farm at Seaton Ross in North Yorkshire it grows feed for its goats, which are then milked each day.  The milk is then processed in the Farms own modern dairy.  St Helens Farm also supports the local farming economy by processing milk from other goat farms in the region.

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