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JSR signs key German contract


JSR, one of the worlds leading pig genetics businesses, has made further strides in Europe by signing a key distribution contract with Premium Pork Farms GmbH, based in Neuenkirchen, Westphalia, Germanys prime pig production area.

The signing took place between Paul Anderson, JSRs International Sales Director and Antonius Brink, owner of Premium Pork Farms, which markets breeding stock within Germany, and follows a visit by Antonius and his wife Ilka to JSR in the UK.

Increasing market share in Germany is a top priority for JSR, said Paul Anderson, and so I am delighted with the potential of this partnership. Antonius visit confirmed for him that quality JSR genetics, together with the technical support and expertise that we can provide for him and his customers – will be key to their success in a very competitive region. Both I and my assistant Laura Russell have worked closely with Antonius and were proud to show him JSRs world class scientific, technical facilities and breeding stock.

During his stay Antonius, also a practicing Veterinary surgeon, visited JSRs Southburn Head Office, their Northern Semen Delivery Centre and the 1,800 sow Haywold commercial farm that uses Genepacker 90 Parent Gilts. He also visited JSRs Decoy Unit, the new 8,500 place weaning and finishing unit devoted to optimising the rearing herd performance of the Haywold progeny.

The JSR Genepacker 90s were as robust as I expected, says Antonius,and I was impressed by the excellent viability, birth and weaning weights of the piglets. The conformation of the slaughter pigs when JSR Genepacker 90s are mated to JSR Geneconverter 600s are exactly what German pig processors are looking for: a carcase with high lean meat percentage, extreme conformation and a low level of back fat. Such pigs will command a good price on the new German grading system.

A sister company to Premium Pork Farms GmbH – Brink Viehandlung GmbH has been established for over 25 years as a successful trading company marketing piglets, weaners and slaughter pigs.

My aim in the medium term, concludes Antonius, will be to establish a local nucleus and multiplication pyramid to provide a more flexible service to my customers. We believe the high health status of JSR breeding stock is essential in helping German farmers maximise pig production and profit.

JSR Genetics Ltd are part of the group of agriculture-based companies that comprise the family owned JSR Farming Group established in 1958.

Through international franchises the JSR name is globally recognised in the field of pig genetics. The supply of technical support and pure lines to global partners ensures the JSR name is synonymous with quality pig genetics across four continents. The Genepacker gilt range and the Geneconverter terminal sires remain identifiable the world over.

JSR Genetics range of licensed boar studs across the UK provide a fast track to genetic improvement with semen available from the highest merit boars, backed by the reassurance of total bio-security through the renowned JSR Company Health Scheme.

JSR Genetics continues to develop a number of highly successful partnerships within the pigmeat supply chain as part of its competitive strategy to ensure that its customers remain successful in the rapidly changing market place within a global industry.

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