First commercial start-up of DeLaval AMR™ in Europe underway
DeLaval has announced at EuroTier, an agri-business tradeshow, the start-up plans for its first commercial installation of an automatic milking rotary AMR in Europe.
AMR overview from outside
The system will start milking at Laproma Farm in Schlossvippach, Germany during the first quarter of 2013. Since its unveiling in 2010, AMR has completed more than 1 million milkings around the globe.
“This is obviously a step forward in our development of AMR, and we look forward to meeting this milestone so we can continue expanding global sales of this game-changing technology,” says Jonas Hällman, Director, Automatic Milking Systems for DeLaval International.
Laproma Farm is the second commercial AMR operation and the fifth farm worldwide to install the solution. At start-up, the dairy will milk 360 cows in a batch system and plans to gradually expand its herd size in the coming years.
“This has been a great journey towards automation, and we’re excited to see the technology in full swing,” says Mr. Dietrich Kirchner, Managing Director at Laproma Farm. “Not only is this the next step for improving sustainability on our farm, but it’s the right choice for all of the animals and people involved, in addition to the well-being of our business.”
AMR is designed to accelerate the dairy farmer’s transition from milking management to total farm management. It can help dairy farmers grow profitably by working smarter to drive greater efficiency, productivity and business sustainability.
Today, AMR performs approximately 2,400 milkings each day around the world. ”This number is a long way from the astonishing number we are able to achieve with VMS™ which is close to 1.5 million milkings per day in 37 countries”. Hällman adds. “We strongly believe that the future of high capacity automated milking with AMR will follow a similar trajectory.”
About DeLaval AMR
DeLaval AMR is the world’s first automatic milking rotary system and the most advanced milking technology available – providing an automatic milking solution flexible enough to operate in different farming practices, from free stalls and loose housing to pasture-based dairying. DeLaval AMR reduces the labour needed for milking and lets your workers focus on other tasks instead.
Since its unveiling in September 2010, DeLaval AMR has won multiple industry awards including the Gold Medal for innovation at Euro Tier 2010 in Germany, and the Golden Hoof at the Agribex 2011 exhibition in Belgium. AMR was also featured as a Top-10 New Product at World Ag Expo 2012 in Tulare, California and awarded three stars in the Danish News category at Danish Agromek 2012.