Belton Cheese to supply Tesco Finest cheeses
Belton Cheese, based in the glorious Shropshire countryside close to the Cheshire border, has secured a listing to supply Tesco with 3 lines for their Finest cheese range. The new lines, which include Rinded Red Leicester, Rinded Double Gloucester and Cheshire, represent a retail value of 1.5 million. Forming part of a wider range, the Tesco Finest cheeses were re-launched in all stores on March 3rd, citing new and improved recipes and carrying the Belton Farm sub-brand for increased provenance and authenticity.
Commenting on the new listing David Harman, Senior Cheese Buyer at Tesco said, We are delighted to be working in partnership with Belton Cheese and pleased that they will be joining the Tesco Finest range of cheeses. We really care about using outstanding quality ingredients made by experts who care and Belton truly epitomise this. Their ability to produce consistent award winning cheeses, handmade on the farm, using locally sourced milk makes them a perfect and welcome addition to the Finest food family.
In addition, Tesco has also confirmed that they will be increasing distribution on Belton Cheeses Organic Medium and Mature Cheddars both of which have been outperforming the market.
- Based in the glorious Shropshire countryside, Belton Cheese has been producing award winning cheese handmade on the farm since the 1800s.
- Belton Cheese Limited was founded in 1973 when the first phase of the modern dairy was built and now produces many varieties of handmade English territorial cheeses using traditional recipes and production methods.
- The Belton Cheese selection includes award winning Cheddar, Red Leicester, Double Gloucester, Cheshire, Caerphilly, Wensleydale, Derby and Lancashire.
- In 2007, Belton were the proud recipients of the Tesco cheese challenge award.
- Belton Cheese will be supplying three cheeses for the Tesco Finest traditional rounds pre-pack range, there are five in total.
For more information please visit the website www.beltoncheese.co.uk