Yeo Valley takes tractor to London to try to make rapping farmers No1
Today (Tuesday 16th November), a group of farmers has travelled from Somerset to London to campaign to make the Yeo Valley rap a challenger to the number one single slot.
Since the debut of the Yeo Valley rapping farmers advert during The X Factor, the rap has become a sensation. After hundreds of Facebook and Twitter supporters demanded it be released as a single, so far the track has charted at number 17 in the UK R&B charts and at number 42 in the overall iTunes chart.
Jamie Gomersall, one of the actors from the Yeo Valley ad, has also leant his support to the campaign.
The advert has created such a stir that even BBC Radio 1 DJ and new music champion, Zane Lowe, leant his support with a tweet stating: “Must be intimidating for the X Factor finalists to have to compete with the infinitely better Yeo Valley crew each week”.
A spokesperson from Yeo Valley said: Weve been overwhelmed by the response to the advert and demand for us to release the track as a single. Our farmers and fans wanted to bring a bit of the Somerset to the big smoke, and with lyrics such as Rollin in my Massey on a summers day and big up your chest represent the West, what better way than to bring a tractor to the capital.
The 2 minute track costs 79p from iTunes (the minimum price required to cover royalties to the artists involved). Yeo Valley will make no profit from its release.
To date, the advert has been viewed over 1 million times on the official YeoTube channel has (www.youtube.com/yeotube) and generated 38,000 Tweets.
The TV campaign which features the rap is a first for the number one organic brand, developed with the aim of making organic dairy more accessible and explaining the heritage and provenance behind Somerset based Yeo Valley.
The ad will continue to appear exclusively in The X Factor across ITV1 and ITV2 until 12th December.
Download the track at www.apple.com/uk/iTunes for 79p. The ringtone version of the rap can also be downloaded from www.yeovalleyorganic.co.uk
Yeo Valley Farms Production Ltd is an independent, family-owned farming and dairy-processing business based in Blagdon, North Somerset. Yeo Valley Organic is the largest organic brand in the UK, purchasing organic milk from farms in the south-west, as well as from its own herd of pedigree British Friesian cows.
Yeo Valley began making yogurt in 1972 and now has four production dairies at Blagdon, Cannington, Crewkerne and Newton Abbot. The company employs over 1200 people and holds the Queens Award for Enterprise for Sustainable Development.