Cost base reduction delivers further price increase for First Milk members

First Milk has confirmed that they will increase their standard litre price for each milk pool by 0.25ppl from 1 September 2010. This move has been funded by a further reduction in the companys cost base as a result of a continued drive on efficiencies.

Chairman Bill Mustoe commented: Since the start of 2010 we have increased our standard litre price for the liquid pool by 2.23ppl, while the cheese and balancing pools have seen a 2.17ppl increase.

We have created momentum within the business and will continue to focus on reducing overhead costs and improving market returns.