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Wagtail Lorenzo Beatrix III … Could a cow by any other name win so many awards?!


Youve heard of pedigree animals with fancy breading names, but, as Joseph Heler Cheese have proven, only a pedigree Holstein Cow of immense quality could live up to the name of Wagtail Lorenzo Beatrix III !

As the largest independent regional cheese-maker in the UK, Joseph Heler Cheese take their cow care very seriously. This year it has really paid off as their new prize cow, Wagtail Lorenzo Beatrix III, trotted away with no less than three trophies at this years Nantwich & South Cheshire Show.

The prizes included; The Benoy Silver Trophy for Supreme Dairy Cattle Champion, The Stapeley Challenge Cup for Champion Holstein, The Silver Challenge Cup for Best Holstein Cow of Heifer residing within a 10 mile radius of Nantwich Church and finally, winning the class as Cow in milk having calved four or more times.

Wagtail Lorenzo Beatrix III or Beatrix as she is more affectionately known, forms part of the award winning Joseph Heler herd. Combined, they produce the many thousands of tonnes of milk used to make the Traditional White, Coloured & Blue Cheshire cheese in their Laurels Dairy.

Classified as an Excellent 92 Points, in cow terms Beatrix has proven that her talents dont stop in the milk parlour. As such, she has also been entered into the Dairy Event & Livestock Show, which will be held at the NEC in Birmingham in September.

Managing Director of Joseph Heler Cheese, Mike Heler, says: We take as much pride in the care of our cows as we do in our cheese. 2010 was a fantastic year for Joseph Heler Cheese at the Nantwich Show, coming away with over 20 awards for our cheese, as well as collecting some fantastic silverware for the animals that are at the heart of our business.

  • Joseph Heler Cheese is a privately owned family business that was formed in 1957 by Mr Joseph Heler and is located just outside the market town of Nantwich, in the heart of the Cheshire Countryside.
  • Joseph Heler Cheese is the largest independent regional cheese producer in the UK and the fifth largest producer of cheese in the UK.
  • Joseph Heler Cheese has its own herd of over 400 award winning pedigree Holstein cows.
  • Milk is collected daily from 150 local farms all within a 45 mile radius.
  • Joseph Heler Cheese is constantly recognised for the quality of its product and manufacturing, including receiving the highly acclaimed Queens Award for Enterprise.
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