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JSRs Technical Conference offers food for thought


The 21st JSR Technical Conference, this year entitled Science The Key to Feeding the World, takes place on the 14th September at Nottingham Universitys Sutton Bonnington Campus.

The annual conference continues to attract key pig industry figures and is considered to be one of the more significant technical events in the pig industry calendar. This years event sees the conference come of age by celebrating its 21st anniversary.

Tim Rymer, JSRs Chairman says, Twenty-one years is an excellent landmark and we are proud to host the Technical Conference, which is always thought provoking, not afraid to ask serious questions about the industry and looks to scientific solutions for the challenges ahead. With this in mind, we have chosen a theme of great importance, and as ever, I will be welcoming speakers of real substance.

The opening address will be by Frederic Grimaud, President of Groupe Grimaud, the second largest multi-species breeding company in the world, who will present Benefits from Breeding in the Next Decade.

Dr Grant Walling, Director of Research and Genetics at JSR, will further the debate by presenting his research The Science of Feeding the World in which he attempts to identify the technology required to meet the worlds increasing demand for food. It is finally being more widely accepted that, in order to feed a rapidly growing global population that is predicted to reach 9 billion people by the year 2050, science, new technology and genetics will play a crucial role.

Improving efficiency of resources, having bigger herds or increasing the amount of land used for livestock farming alone is not enough. We must continue to make further strides in genetic advancement and highlight the importance of transparency with consumers in this issue, who must be presented with the facts and allowed to make informed decisions about what they eat, says Dr Walling.

The third presentation of the day will be from Gareth Edward Jones, Professor of Agriculture at Bangor University, with whom JSR have worked in partnership to evaluate and reduce the carbon impact of various aspects of their livestock business. Professor Jones will address the topic of carbon emissions in agriculture, whether it is environmentally sustainable to continue with current forms of animal production and the need to quantify the value modern genetics brings to the planet in reducing greenhouse gas emissions.

The final two presentations of the day will see successful producers from either end of the production spectrum talking about their businesses, including their contrasting approaches to marketing. Steve Murrells, CEO of Tulip Limited, will report from the perspective of a large multinational business, whilst Alistair Butler, of Blythburgh Free Range Pork, a smaller family owned brand, will recount how localised, personal marketing has proved successful.

2010 has been a significant year for JSR concludes Mr Rymer. The Pig and Poultry Fair was a great success and the ideal platform to emphasise the value of lifetime sow performance from the JSR Genepacker 90. We have recently opened a new 8500 place weaning to finishing facility in East Yorkshire which highlights the importance of feed efficiency and optimising genetic potential, and in the global market we have made considerable inroads into Asia by agreeing new partnerships in Taiwan and Malaysia as well as agreeing to set up a 900 sow joint nucleus farm in China.

The 21st JSR Technical Conference is another major stepping stone for the JSR business and I look forward to welcoming visitors and fellow professionals from throughout the pork supply chain to join us for what Im sure will be a stimulating event.

This PIPR registered event carries 8 CPD points – for all enquiries call Bev Gibson on 01377 227701

JSR Genetics Ltd are part of the group of agriculture-based companies that comprise the family owned JSR Farming Group established in 1958.

Through international franchises the JSR name is globally recognised in the field of pig genetics. The supply of technical support and pure lines to global partners ensures the JSR name is synonymous with quality pig genetics across four continents. The Genepacker gilt range and the Geneconverter terminal sires remain identifiable the world over.

JSR Genetics range of licensed boar studs across the UK provide a fast track to genetic improvement with semen available from the highest merit boars, backed by the reassurance of total bio-security through the renowned JSR Company Health Scheme.

JSR Genetics continues to develop a number of highly successful partnerships within the pigmeat supply chain as part of its competitive strategy to ensure that its customers remain successful in the rapidly changing market place within a global industry.

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