PepsiCo unveils new i-crop precision farming technology
…and announces ambition to reduce water and carbon emissions on partner farms by 50 percent over next five years
PepsiCo UK and Ireland has today announced plans to cut carbon emissions and water usage across the farming of its core crops in the UK by 50% over the next 5 years. Its first Sustainable Farming Report published today, details how the company will be working in partnership with 350 British farmers to reach its aim of 50 in 5.
Initiatives detailed in the report include: new i-crop precision farming technology – a revolutionary web-based crop management tool developed in conjunction with Cambridge University and currently being trialed by a number of PepsiCo potato farmers; trials of new low-carbon fertilizers with Spearhead farms, one of Walkers largest suppliers; and plans to replace more than 75% of PepsiCo UKs current potato stock with varieties that will significantly improve farmers yields and decrease wastage by 2015.
Richard Evans, President of PepsiCo UK and Ireland said:
Farming is in the DNA of our business – we rely on British produce every day and sustainable agriculture is essential to our future. In partnership with our 350 UK farmers, Im confident that we will realise our aim to reduce carbon emissions and water used in farming by 50% over the next 5 years. i-crop – our new precision farming technology – is just one example of a PepsiCo innovation we hope will have a positive impact on UK farming.
i-crop is a web based crop management system that together with The Cool Farm Tool a computer programme for measuring carbon emissions on the farm – will enable PepsiCo UKs 350 farmers to monitor, manage and reduce their water use and carbon emissions efficiently and effectively, while also maximising potential yield and quality. PepsiCo is currently trialling i-crop in 22 UK farms, collecting data and developing a best practice model for water and energy usage that will help farmers make reductions of 50% by 2015. i-crop will be rolled out across all UK farms in 2011.
Robin Griffiths of Duncote Farm, Shropshire has grown potatoes for Walkers for over three decades. He said:
“In my time weve seen off many challenges; weve suffered from flooding, drought and are in a region of water stress. The partnership we have had with PepsiCo over the years has given my business the focus and confidence to grow, and tools like i-crop are invaluable in making my business more sustainable, both financially and environmentally.
PepsiCo has worked with many of its 350 UK farmers for more than 25 years, and some for 40 years and 3 generations. Walkers uses 370,000 tonnes of potatoes per year from British farms around the UK to make its crisps, was the first brand to display the carbon reduction label in 2007, and the first to retain it in 2009.
Commenting on the PepsiCo UK sustainable farming report, Richard Perkins, Senior Commodities Adviser at WWF said:
The food industry is starting to recognise that in order to fully embed sustainability and biodiversity in its business practices, a large part of the focus must be on the agricultural supply chain. In this respect PepsiCo UK has taken a leadership role in recognising that it is, at its heart, an agricultural business. The focus of the business on improving its key environmental impacts, such as greenhouse gas emissions in the field and on the farm is most welcome.
Andrew Clark, Head of Policy Services, National Farmers Union said:
As UK farmers we are well aware of the need to produce more food with less environmental impact. Only a long-standing partnership between PepsiCo and its growers will deliver the 50 in 5 target by investing in new ways of growing and storing crops to achieve this goal. But the reward is substantial: more productive and sustainable UK-sourced food will be a win-win for the economy and the environment.
A full copy of the report is available to download at www.pepsico.co.uk/farming
About PepsiCo
PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo’s people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.