New Holland 100hp+ tractor Dealer Training
140 New Holland dealer sales staff from both the UK and Irish markets got together to attend a comprehensive training event in Basildon last week.
New Holland Dealer network line up in Basildon
The two day training event covered seven different sessions focusing on tractors in the over 100 Hp category.
New Holland’s Marketing Manager, Richard Spencer commented: “It was a fantastic turnout and we had some great feedback from the delegates who found the training extremely informative and engaging – it will be a key factor in their sales focus in the coming months.
“We look forward to our next training activity, which will be held in southern Spain and will be focused on our range of smaller tractors from 40 to 120 Hp and all of our harvesting products. The training will also include hands-on activities and will be another action-packed event.”
Symon Bradney, Branch Manager at Ernest Doe & Son’s branch in Littleport, Cambridgeshire attended the training: “It was particularly useful for my team as we have two new sales staff join us recently. Getting them down to Basildon to meet the team there and see the award-winning plant is vitally important as is sharing best practice with our colleagues.
“It is evident that New Holland continues to be committed to supporting the dealer network with consistently excellent training content and delivery for us to implement in our day to day sales activities.”
