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Krone appoint national sales manager

Krone UK has further strengthened its UK sales team following the appointment of Richard Shelton as national sales manager.

Richard Shelton

Richard Shelton

Krone UK has further strengthened its UK sales team following the appointment of Richard Shelton as national sales manager.

Originally from a farming family and with more than 25 years experience in agricultural sales for companies such as AGCO, Challenger and Fendt, Richard brings an excellent pedigree and huge knowledge and experience to the company.

While at Fendt, Richard headed up a team that successfully increased the number of units sold from 198 to over 1000 in only 6 years. His aim at Krone UK is to increase turnover by another £10,000,000 over the next five years.

“Krone UK has experienced rapid growth in the last five years and has enjoyed an almost year on year doubling of turnover,” he says. “This has only been achieved because its grassland equipment is recognised as being the best on the market, but which is also backed up by a young, dynamic, competent and customer focused team that offers unrivalled service and parts back-up.

“I have been very impressed with the Krone passion globally as well as in the UK, and with its commitment to reinvest profits into research and development. Krone is a family owned and family run organisation which is passionate about its product and its total commitment to new and existing customers. I have come from a corporation background where the key driver has always been the share holder return. This new ethos presents new and exciting challenges for me and I am very keen to be part of such a team.”

Richard recognises that the market for traditional grass land equipment is changing with the arable sector becoming a large potential market for forage harvesters.

“The market is changing and evolving all the time,” he says. “The influence of AD plants and a demand for crop diversification brings new opportunities in both the arable and dairy sectors. Customers have tested Krone’s resolve and are now looking to invest in larger and more sophisticated kit.”

 

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