Giovanni Masinelli appointed Global Brand Head Vredestein

Giovanni Masinelli will be joining the Global Marketing team as Global Brand Head Vredestein, based out of the London Office. He will start operating in his new role effective 1st November 2013 and will report to Marco Paracciani, Chief Marketing Officer, Global.

Giovanni Masinelli

Giovanni will be handling the Vredestein brand globally. He will work alongside zonal marketing teams to effectively deploy the brand across geographies. He will own the brand and drive its market segmentation, brand architecture and thereby the brand’s unique value proposition.

Stefano Sbarzaglia

Prior to this new role, Giovanni was the Apollo Vredestein Country Manager in Italy since 1995. He has been instrumental in setting up the Italian branch of Apollo Vredestein and has established Apollo Vredestein as tier 1 premium product in the highly competitive Italian market. Before joining Apollo Vredestein, he has worked many years in the Italian tyre industry. Giovanni has a degree in Sociology (Marketing, Communication and Media) from University of Urbino.

Stefano Sbarzaglia will follow Giovanni Masinelli as the new Country Manager Italy from the 1st of November 2013. Stefano has worked from 1999 in the subsidiary in Italy. One of his responsibilities has been the CSV franchise network.