Produce World appoints New Product Development Manager

The UK’s largest grower and supplier of fresh vegetables has appointed a New Product Development Manager.

Dara O’Doherty

Dara O’Doherty joined Produce World in February and is based at the company’s Butterwick site near Boston.

Dara has considerable industry experience and her previous role was as a Vegetable Agronomist at Agrovista UK. Prior to this Dara held positions at Syngenta Crop Protection and Allium & Brassica Agronomy.

In her new role Dara will be responsible for the development of new and innovative products, building on the success of some of Produce World’s most recent launches, including the giant goku spring onion and the golden beetroot.

Dara will work closely with Produce World’s insight team to ensure that all new launches meet the needs of the consumer and are in line with upcoming trends.

William Burgess, CEO at Produce World said: “Innovation is a key business focus for us at Produce World and the appointment of Dara is welcomed by the whole team. As industry leaders we strive to think outside of the box with our new product developments and we’re confident that our trial fields will reflect this in the coming months.”