New Hollands first dealer saleswoman joins J&S Lewis

When Alison Shacklady joined New Hollands nationwide dealership network this year, she became the companys first dealer saleswoman. Alison began her role in February when she joined J & S Lewis in Leigh, Lancashire. It didnt take her long to realise that she was unique there were no other women doing the same role as her.

Before joining J & S Lewis, Alison was originally in wholesale horticulture, dealing with the sales of trees, shrubs, plants and seeds. Before that Alison, the daughter of a farmer, had worked for an agricultural company.

Alison admits however, that it was a very big leap from working in the Horticulture Industry, to selling New Holland agricultural machinery at J & S Lewis:

It was a big change; I hadnt sold machinery before, but Ive done lots of training and I love it. Its a mans world, theres no doubt about that and Im seriously outnumbered but Ive dealt with farmers all my life and I think Ive been well received in the area already knowing several of the customers anyway.

Alison joins J & S Lewis at an exciting time for the dealership. At the end of 2010 this family business, established for over thirty years, was appointed by New Holland. J&S Lewis offers the full portfolio of New Holland combines, round balers, big balers and the full tractor range.

Its Alisons job to help sell these machines and shes doing well so far. In her first couple of months as a dealer saleswoman, shes sold two tractors (two T5070 deluxes) and a large square baler. Shes also quoted for more tractors in addition to successful orders for other new and used machines.

Alison says that as far as being the only woman doing this job, she doesnt really think about it as she thoroughly enjoys being part of the sales team at J & S Lewis.

To be honest, the most important attribute is being able to build relationships with the customers. Farmers are quite unique and being a farmers daughter I get on well with them. I think thats half the battle.

New Holland Agriculture’s reputation is built on the success of our customers, cash crop producers, livestock farmers, contractors, vineyards, or groundscare professionals. They can count on the widest offering of innovative products and services: a full line of equipment, from tractors to harvesting, material handling equipment, complemented by tailored financial services from a specialist in agriculture. A highly professional global dealer network and New Hollands commitment to excellence guarantees the ultimate customer experience for every customer. For more information on New Holland visit www.newholland.com