New Agricultural Division appointment at Michelin
Laurent Mozziconacci, 38, has joined the agricultural division of Stoke-on-Trent-based Michelin Tyre plc. He takes over the role of Product Marketing and Technical Manager for the UK and Republic of Ireland from Peter Debenham, who is retiring after 44 years service to the company.
Mr Mozziconacci was born in Michelins home-town of Clermont Ferrand in France and brings 17 years of experience within Michelin to the UK. He previously spent eight years working for the agricultural division in France, most recently in the same role he is taking over in the UK. Prior to specialising in agricultural tyres he spent eight years as an account manager for Michelins truck product line initially covering the Nice region of southern France, before spending four years in Grenoble at the foot of the French Alps.
The new role sees Mr Mozziconacci report directly to Rob Beddis, Commercial Director of Michelins agricultural division. He will be responsible for managing all technical elements of Michelins Agricultural and Compact Line product range spanning tyres for everything from tractors, combine harvesters and spreaders, through to row crop and trailer tyres. The Compact Line range adds rugged tyres for telescopic handlers, backhoe loaders, excavators and all-terrain forklifts.
Commenting on his appointment, Mr Mozziconacci says: What I love about this role is that every day is different. You get to work closely with customers operating different machines in a huge variety of applications. It provides an opportunity to use the breadth of the Michelin and Kleber product ranges to find solutions which increase a customers yield, productivity and fuel efficiency.
Im particularly looking forward to building upon the strong relationships Peter has established for Michelin within the industry, he adds.
Mr Mozziconacci will work closely with farmers, contractors, construction companies, original equipment manufacturers and the Companys network of 42 ExelAgri dealers Michelins accreditation scheme for agricultural and construction tyre specialists.
Mr Debenham joined Michelins agriculture division in a training role in 1996, before taking on his most recent product marketing and technical position in 2002.
Its been a superb industry to work in, he says. All the people are so genuine, appreciative and supportive and Ive made a lot of close friends.
About Michelin (www.michelin.co.uk)
With 109,000 employees and sales organisations in more than 170 countries, Michelin is the worldwide leader in tyre manufacture. Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tyres for every type of vehicle, including aircraft, cars, bicycles, earthmovers, farm equipment, trucks, motorcycles and the US space shuttle. Michelin has 72 production sites in 19 countries throughout five continents. The Company also publishes travel guides, hotel & restaurant guides, maps and road atlases, and offers electronic mobility support services on ViaMichelin.com. Research and development is undertaken in technology centres in Europe, USA and Japan.

