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Gregoire Besson appoints three new distributors

Grégoire Besson strengthens its position in the UK's agricultural sector with the appointment of three new distributors.


Lincolnshire-based Grégoire Besson UK today announced the appointment of three new distributors to sell its range of cultivation machinery. Leading agricultural machinery dealerships, RC Setchfield Ltd, Brockhills of Yorkshire Ltd and RBM Agricultural Ltd, will now champion Grégoire Besson’s full range of ploughs, disc harrows, tined cultivators and tillage equipment.

RC Setchfield Ltd is a family run business that was set up in Grantham in 1982. The company focuses mainly on materials handlers and tractors, among a variety of other machinery to meet the precise and exacting demands of today’s professional farm businesses.

Richard Setchfield, the company’s managing director, explained their decision to work with Grégoire Besson, ‘For us, the huge range of ploughs and cultivators from a well-respected and experienced manufacturer like Grégoire Besson will give us the competitive edge to strengthen our business. The quality of their machinery has a proven history plus, they offer ongoing improvement in design and types of machines for ever-changing customer demands.’

Peter Swales, Brockhills’ managing director echoed this sentiment and said, ‘Having looked around at competitors in the market, especially plough manufacturers, I found that the Grégoire Besson range suited the specific needs of my customers better than the rest. I look for specific brands to meet specific product sectors; I don’t want price conflicts with multiple products offerings. We’re customer focused and appreciate the quality backup and advice that Robin and Harvey provide. Our recent investment in new premises is the perfect environment to showcase Grégoire Besson’s equipment.’

He added, ‘Grégoire Besson is constantly innovating to stay ahead of their competition. We’re in it for the long-term; we need a commitment from our suppliers and long-term delivery on promises. We need confidence in service levels, Robin and his team provide this.’

RBM Agricultural Ltd, one of the largest agricultural machinery dealer groups in the country recently added Grégoire Besson’s range to their portfolio. Ben Moseley, Sales Development Manager at RBM said, ‘It’s been over 30 years since we last changed our heavy cultivation equipment supplier and we didn’t take the decision lightly. Since taking Grégoire Besson on we’ve had great customer comments. In fact, feedback from our customers at recent shows and demonstrations has been very positive, with many saying it was the best ploughing equipment they’ve ever used.’

Rob Immink, managing director at Grégoire Besson UK said, ‘Our new distributors – RC Setchfield Ltd, Brockhills of Yorkshire Ltd and RBM Agricultural Ltd – are independent businesses which are well attuned to their local markets. They all have excellent reputations for customer service and are very successful in building long-standing relationships within their communities. Our new partnership will allow us to draw on their entrepreneurial spirit and local expertise, and offer our high-quality agricultural machinery to the regional market. Their proven success will play a valuable role in our own development as we strengthen our ties with our customers and continue to grow.’

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