Wensleydale Creamery expands Dales Dairy offering
The Yorkshire dairy producer adds butter to its product portfolio.
Wensleydale Dales Butter
The Wensleydale Creamery, producers of the famous Real Yorkshire Wensleydale Cheese, has announced it will be entering the £680 million* butter market with the addition of a brand new butter to its product portfolio.
The cheese-maker, who has a history of producing butter, will brand its product as ‘Dales Butter’. The product has been specifically produced to compliment its current award winning cheese range.
Utilising traditional methods and using fresh Wensleydale cream, churned into a smooth and creamy butter, The Wensleydale Creamery aims to provide consumers with premium alternative. Dales Butter will be sold in 250g, in stylish black packaging, highlighting the creamery and provenance, with an RRP of £1.79.
Based at Hawes, in the heart of the Yorkshire Dales, the Wensleydale Creamery will be using its dairy expertise along with milk supplied by local Dales farming families to produce the new premium butter.
David Hartley, managing director of The Wensleydale Creamery, said: “We are delighted to unveil our new Dales Butter, adding further to Yorkshire’s successful contribution to the dairy market.
“We recently carried out a rebrand of our premium cheese range and during our research we unearthed a real demand from the market and our customers for regional butter, which prompted us to develop this new premium product.”
Dales Butter, which will be launched at the Great Yorkshire Show in July, will be sold from through independent retailers via wholesale customers and the Visitor Centre at The Wensleydale Creamery. The business then hopes to roll the premium butter out into supermarket chains throughout 2012.
The Wensleydale Creamery recently rejuvenated its product appearance to reflect its history within the Yorkshire dairy industry. The new packaging depicts the iconic scenery of Wensleydale to celebrate the company’s long standing heritage and connection to the Yorkshire Dales region. Dales Butter is one of many new planned products aimed at reaffirming the Wensleydale Creamery’s position as a leader in the dairy sector.
*Mintel, Yellow Fats and Edible Oils, August 2011