Cheese, wine and family time top our list as we prepare for the end of the world
Cheese makers launch survival cheddar for bunker supplies in anticipation of 'Farm-a-Cheddon'.
Wyke Farms, the UK’s largest independent cheese producer and milk processor, are selling 2012 survival cheddar in response to demand from people making survival kits to see them through the end of the world this Friday.
The cheddar is sold in a robust vacuum pack, which should keep for at least a year in a survival bunker. Richard Clothier, Managing Director, said: “it’s logical really, cheese was originally made as a way to preserve milk and one of these blocks contains the solids from 25 litres of fresh milk”.
The company says that the cheese just gets better with age so keeping it should be no problem and are suggesting that it would be ideal to accompany tinned food like beans. The company plans to issue blocks of cheese to co-workers on Thursday just in case they are needed.
Richard Clothier said “we are making no other preparations other than to watch the cows, if they head for the high ground, we’ll follow them. They are very intuitive about these things”
Wyke Farms ran an online poll this week asking how people are planning to spend their final hours. Sharing some cheese and wine with the family was voted as the most popular choice, above partying with friends and bedroom activity with partners!
Wyke Farms has been producing its award-winning cheddar for over 150 years and has grown to become one of the largest family-owned food brands in Britain valued at over £70 million at retail (Kantar data). The company have achieved substantial growth year on year by staying true to the traditional values behind the brand.
Wyke Farms have 150 years of family farming experience, their cheese and butter is made with the milk from their cows grazing the lush pastures of the Mendip Hills in the centre of the Cheddar making region in Somerset.
The Wyke Farms products are available nationwide and can be found in Asda, Co-op, Makro, Sainsbury’s Tesco and Waitrose.
