Change of roles at Ariens Company
Ariens Company Limited has announced several changes to their sales and marketing structure.
John Horn, Senior Vice President of International Sales and Marketing, Ariens Company Limited
The company believes the changes will allow them to better focus on their sales effort and support their long-term strategic plan.
Ariens, which includes Countax and Westood garden tractors and ECHO outdoor power tools in its portfolio, has named John Horn as ‘Senior Vice President of International Sales and Marketing.’ Along with his other international responsibilities John will assume the position as leader of the UK Sales and Marketing teams.
He will work closely with European Manager Darren Spencer and the international leadership teams to further develop the subsidiaries located in the UK and Scandinavia. Jef O’Riley, Ariens Company European Marketing Manager, will report directly to John as part of the new structure.
Steve Campbell. Formally UK Sales Manager has been made ‘Product & Business Development Manager’. Steve will also report to John Horn and under his new role will take responsibility for product management of the Countax, Westwood, ECHO and Ariens brands in the UK. He will also lead the commercial sales efforts, identifying opportunities and supporting dealers in their relationships with commercial customers.
Matt Wilson, along with his current responsibilities, completes John’s new team in the role of ‘Senior Area Sales Manager’. He will oversee the UK sales team on a day-to-day basis. Ariens Company has also taken the opportunity to redistribute the territories of the four Area Sales Managers to complete the structure for the company’s long-term goals.
