Dr.Carrot Returns Thanks to the British Carrot Growers Association

During the Second World War, the Ministry of Food developed a cartoon character called Dr. Carrot as part of an educational campaign to show people how to eat healthily during rationing.  Today as we struggle against an obesity epidemic and harsh economic times, the British Carrot Growers Association has decided to follow in the footsteps of Dr Carrot and work with TVs Dr Christian Jessen to echo his words of advice.

Dr. Carrot was a well loved character who promoted healthy-eating messages to keep the nation fit during the dark days of war, says Dr. Christian.  Im delighted to be reintroducing him on behalf of the British Carrot Growers Association.  Together well get Britain healthy by revisiting Dr. Carrots advice which is as relevant in 2011 as it was in the 1940s!

To support the new Dr. Carrot Campaign, Dr. Christian has developed two delicious family recipes, Carrot & Lemon Thyme Risotto and Bean & Carrot Patties.  Not only are they extremely tasty and nutritious but they emphasise the incredible value for money that a carrot offers the consumer with a single carrot costing as little as 8p.   He has also provided some top carrot health tips to feature on the British Carrot Growers Association website, www.britishcarrots.co.uk and will contribute to a downloadable childrens leaflet containing kid-friendly recipes, puzzles, interesting carrot facts and the fascinating history of the carrot from its earliest known appearance in Afghanistan in the 7^th Century AD to the vital role it played in Britains war effort (coming soon).

Martin Evans, Chairman of the British Carrot Growers Association, said: We are very pleased and excited to be working with Dr. Christian Jessen. The support of such a high profile TV doctor will hopefully ensure that our key health messages engage with an even broader audience than they have done in the past.

The Dr. Carrot campaign is part of the British Carrot Growers Associations 2011 PR Programme devised by Mustard Communications.  Other elements that will kick off later in the year include seasonal and recipe based stories, working with the touring Captain Carrot Theatre Show that visits more than 130 schools each year to promote the power of carrots and exploiting research findings that continually demonstrate yet further benefits to eating carrots.

The British Carrot Growers Association represents over 80% of Britains carrot producers.

For information on how to become a member, contact John Birkenshaw Tel 01353 659401.