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Red Tractor Welcomes New Board Members

redtractorassuredfood

Red Tractor has welcomed two new additions to the Assured Food Standards board. Peter Jinman OBE joins as Independent Director of Animal Welfare and Ted Wright joins as Chairman of the Red Tractor Farm Assurance Poultry Sector. Both bring vast expertise in their specialist areas and will oversee and contribute in the development of the Red Tractor standards as AFS board members.

Peter_Jinman
Peter Jinman OBE, the new Independent Director of Animal Welfare brings with him 34 years of extensive experience as a veterinary surgeon as well as expertise dealing with animal welfare and ethical issues, which will be fundamental in delivering qualified and consistent Red Tractor standards on animal welfare.

Peter is also President of the Royal College of Veterinary Surgeons and was awarded an OBE in the Queens Birthday Honours list of 2004 for services to the veterinary profession. He was previously President of the British Veterinary Association and chaired the Ethics and Welfare Group.

Ted_Wright
Ted Wright, the new Chairman of the Red Tractor Farm Assurance Poultry Sector, has 45 years of experience working within the poultry industry. As former Chairman of the British Poultry Council, Ted has a valuable understanding and knowledge in handling UK poultry issues including legislation up to ministerial level and, representing the industry on both European and World level with AVEC and the International Poultry Council.  

Ted has previously worked with turkey industry giants, Bernard Matthews Ltd for 30 years with a spell as Production Director. His extensive credentials and knowledge within the poultry industry will serve as valuable qualities in managing the Red Tractor Farm Assurance Poultry Sector.

  • High profile brands licensed to Red Tractor include Carling, Country Life, Silver Spoon, Shreddies, Youngs and Greene King.  Contract caterers and wholesalers include Sodexo and Brakes Prime Meats.
  • Red Tractor helps demonstrate the high standards followed by producers and gives consumers the assurance they need that the food they are buying meets strict standards of food safety, animal welfare and environmental protection with a guarantee of origin.
  • The flag in the Red Tractor logo guarantees the origin of the food. So the Union Jack flag tells you that the product has been farmed, processed and packed in the UK.
  • The Red Tractor logo provides transparency for consumers and differentiates quality assured products.
  • Red Tractor standards are maintained all the way from farm to pack.  All Red Tractor farmers, processors and packers are regularly inspected by independent experts who conduct thousands of audits each year offering consumers total transparency and traceability.
  • AFS is owned by all links in the UK food chain from farmers to retailers.
  • The Board of AFS includes respected scientists, prominent academics and experienced professionals from the fields of veterinary science, farming, animal welfare, food processing, retailing and trading standards.
  • The Red Tractor logo now features on products with an annual retail sales value of 10 billion. All major retailers and more than 500 leading companies use the logo.
  • The Red Tractor scheme was launched in 2000 bringing together producers, processors and retailers in a whole chain assurance scheme with a guarantee of origin that has gone from strength to strength. Red Tractor represents a unique and holistic assurance of quality production from farm to outlet. The comprehensive range of standards cover the production of chicken, pork, lamb, beef, turkey, fruit, vegetables, salad, flour, cereals, dairy products and drinks such as beer.
  • Standards for all sectors (e.g. chicken, dairy, vegetables etc.) have been developed and are regularly revised by some of the top industry experts to ensure that food safety, animal welfare and environmental standards are maintained and continually reflect consumer demand.
  • For Food businesses, Red Tractor reinforces their messaging to customers about the importance of assured quality, traceable, food that meets high standards of due diligence

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