Dawn Porter’s potato challenge
Celebrity TV presenter and journalist Dawn Porter is following a time-saving, healthy eating plan from Potato Council that includes one potato meal every day. Already a huge fan of potatoes and with a busy jet-set lifestyle the challenge is on for Dawn to show how cooking potato-based meals from scratch will positively impact on her well-being and daily routine.
Helen Moulton, Potato Council marketing executive, said: Were really pleased to have Dawn on board as part of our Team Potato. Not only does she have a passion for potatoes and a balanced approach to food, she has a real affinity with our target audience.
This activity will help us engage with younger consumers; to show them just how easy it is to cook with potatoes and demonstrate their natural healthy benefits. We will also throw down the gauntlet to see just how much time they too can save by cooking with potatoes and give them the inspiration they need through recipe ideas and cooking tips to increase their potato-based meal repertoire.
Dawn is already regularly updating her fans on her progress and sharing hints, tips and exciting new recipe ideas, while posting her weekly video diaries online at www.lovepotatoes.co.uk. These, and the results of the month long activity, will also be available for industry to use in their own marketing literature and on websites.
Helped by top nutritionist Sian Porter, Dawn has a varied selection of 28 potato recipes to choose from that are suitable for breakfast, lunch and dinner, and a range of healthy snacks. The recipes and the entire plan are available on Potato Councils website, with supporting activity featuring on Facebook and Twitter.
Helen continued: The activity follows hot on the heels of our Summer roadshow, which has been a huge success in promoting the versatility of the new potato crop. Initial research shows that the promotional activity undertaken across the nine shopping centre locations resulted in a surge of traffic to www.lovepotatoes.co.uk. In fact, we recorded a 240 percent increase to our salad recipe pages alone.
While potatoes are well liked, other carbohydrates are often viewed as faster, easier and healthier. This time-saving, healthy eating plan aims to help consumers re-evaluate their perceptions and demonstrate that potatoes can be enjoyed quickly and easily, every day of the week.
To sign up to Dawns newsletter, follow her video blog and twitter feed, and keep up to date with all the news and results from the challenge, visit www.lovepotatoes.co.uk.
Potato Council, supporting the British potato industry, is funded by potato growers and potato trade buyers and is part of the Agriculture and Horticulture Development Board (www.ahdb.org.uk).