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EU approves Novus feed additive for all species


May 11, 2010 – Brussels Novus International, Inc. a leader in animal health and nutrition is proud to announce the European Union registration of MINTREX Zinc (Zn), MINTREX Manganese (Mn) and MINTREX Copper (Cu) as feed additives for all species.

MINTREX chelated trace minerals are highly bioavailable to the animal. Chelated minerals have the potential to deliver more trace minerals to the cells and tissues of the animal where it is needed. Unfortunately, not all chelated trace minerals offer improved bioavailability. Only by truly understanding the structure and consistency of the mineral source by investigating its bioavailability can a producer or nutritionist be assured of a consistent response in the animal.

An animals need for trace minerals varies with diet, water source, stages of production, disease challenge, reproduction, oxidative stress and weather stress. The animal has mineral reserves to draw on, but these must be replenished on an ongoing basis. When animals are fed excessive amounts of trace minerals that they cannot absorb, the minerals simply pass through the animal and are excreted into the environment. In addition, excessive trace mineral supplementation can inhibit the absorption of other trace minerals and nutrients.

Our MINTREX chelated trace mineral line has been successfully addressing animal welfare challenges and cost-versus-performance issues for chicken producers in the EU since late last year, says Franois Fraudeau, Vice-President Europe, Middle East and Asia. Feeding a high quality and bioavailable trace mineral is important to maximizing the growth potential and well-being of production animals. Through its efficient absorption, animals fed MINTREX minerals will be healthier, have better muscle growth and optimal structural integrity of bones, footpads, hooves and skin.

About Novus International, Inc.
Novus International, Inc. is headquartered in suburban St. Louis, Missouri, U.S.A. and serves customers in more than 90 countries around the world. An industry leader in animal nutrition and health, Novus’ products include ALIMET and MHA feed supplements, ACTIVATE nutritional feed acid, ACIDOMIX preservative premixture, ADVENT coccidiosis control, MINTREX organic trace minerals, SANTOQUIN feed preservative, MERATMMET aquaculture feed additive, AGRADO feed ingredient and many other specialty ingredients. The ARENUSTM brand (, part of Novus International, Inc., focuses on developing performance products for the equine and companion animal markets. Novus is privately owned by Mitsui & Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd. For more information visit

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