Red Tractor launches 4 Wheels Manifesto to get the industry behind Red Tractor
Red Tractor, the leading quality food assurance mark in the UK, is launching a new initiative to engage and educate consumers on the values behind Red Tractor .
The Red Tractor 4 Wheels Manifesto is a new initiative committed to mobilising people to get behind Red Tractor and buy Red Tractor assured food and drink. Already supported by leading companies in the food industry, the manifesto will encourage the nation to pledge support for increased transparency, safety, animal welfare and environmental protection in food production.
Latest You Gov research released, which marks the launch, shows that young people are driving the trend for higher standards in food production. Almost one in three, 18 24 year olds (31%) say the Red Tractor mark placed on pack is an important factor when choosing which foods they buy.
18 24 year olds are also significantly more likely to recognise these types of logo than the population generally. For instance, two thirds (62%) of 18 24 year olds are aware of the Red Tractor compared with the UK population national average of 55%.
David Clarke, CEO, Red Tractor says; Its exciting that the next generation is demanding clear and simple communication to ensure their food is produced to good standards of animal welfare, safety, quality and origin. Were launching our 4 wheels manifesto at the Westminster Youth Fete to encourage everybody, regardless of age, to get behind Red Tractor and support good standards and assurance in food production.
Baroness Hayman, Lord Speaker of the House of Lords will sign a giant tractor wheel, which will then travel around the UK visiting towns and cities nationwide. People up and down the country will be encouraged to sign the wheel and pledge their support for Red Tractor. Supporters can also get involved online, through social media activities and online sign-up at www.redtractor.org.uk/.
The Red Tractor 4 Wheels Manifesto represents the 4 key values behind Red Tractor:
1. Every time you choose a Red Tractor product, youre supporting high standards in food and farming
2. Everyone behind the Red Tractor is committed to food safety, animal welfare and environmental protection
3. Every part of the Red Tractor chain is independently inspected to ensure you receive a quality product thats good to eat
4. Every time you see a Union Flag in the Red Tractor logo it guarantees the product can be traced back to UK farms
The Red Tractor logo is an independent guarantee that food and drink products carrying the logo meet high standards of food safety, environmental protection and animal welfare. The Union Flag within the logo offers a complete guarantee of origin, and shows that the product can be traced back to UK farms.
The Red Tractor logo means that you never have to question the quality, origin, welfare or production standards of the food that you buy. Millions of people are already behind Red Tractor and you can show your support by buying items carrying the logo or signing up to our four wheel manifesto at www.redtractor.org.uk
Red Tractor, run by not-for-profit organisation Red Tractor Assurance, is recognised as the UKs leading quality food assurance mark guaranteeing food safety, quality and traceability. Put simply, Red Tractor means Great Food, Great Farming.
Red Tractor is backed by farmers and growers, food producers, processors and packers who are independently inspected to ensure they are meeting high standards of production relating to food safety and hygiene, animal welfare and environmental protection.
High profile support comes from the government, leading supermarket chains and many of Britains food brands and restaurants.
The Union Flag in the Red Tractor logo provides an independently verified guarantee to consumers of the products provenance/origin and shows the food is fully traceable back to British farms.
Research was conducted by YouGov in March 2011 with 2028 respondents.