Stacey Solomon latest to sign up to ‘make mine Milk’ campaign
Mum of two is the latest celeb to work with ‘make mine Milk’ and BeatBullying.
Mum of two Stacey Solomon is the latest celeb to work with ‘make mine Milk’ and BeatBullying
Singer and TV presenter Stacey Solomon has been unveiled as the latest celebrity to support the ‘make mine Milk’ campaign and the charity BeatBullying. She will be working with the two organisations on a competition that teaches children to celebrate diversity and how to make milk a fun part of their diet.
The initiative is the latest element of a partnership between ‘make mine Milk’, the celebrity milk moustache campaign which highlights that milk is packed full of healthy nutrients and contains less than 2% fat, and BeatBullying, the charity which works with children and young people across the UK to make bullying unacceptable.
Stacey is the latest in a long line of celebrities to pose with the famous milk moustache, following in the footsteps of stars including Rupert Grint, Kelly Rowland and Pixie Lott. The competition is open to primary school age children and encourages them to express themselves by creating a milkshake that personifies them, with ‘ingredients’ ranging from their favourite flavours to their hobbies and interests and even their hair or eye colour; for example a sprinkling of chocolate, a spoonful of football skill and two blue eyes.
Sandy Wilkie, Chairman of the Milk Marketing Forum – which funds ‘make mine Milk’ – commented: “As someone who appeals to both a young audience and parents, Stacey is a great celebrity to work with on this competition and we’re delighted to see her wearing her milk tash.
“Our partnership with BeatBullying continues to deliver positive results for us, allowing us to work with celebrities like Stacey and still deliver high impact PR campaigns despite the fact that our period of EU co-funding has come to an end. We’ve had a great few months with the campaign, and we’re now looking to the future and securing funding to ensure that the campaign is able to continue for many years to come.”
Market data from Kantar shows that there have been year-on-year-on-year increases in milk volume consumed since the launch of the ‘make mine Milk’ campaign – with a +2.0% increase in the 52-week period ending December 2010, followed by +2.1% for the same period ending December 2011, and a subsequent +0.9% rise for the year ending December 2012.
The competition will run through primary schools but will also be open to mums and their children over the summer.
