Established to promote agriculture, horticulture and food production in the counties of Herefordshire, Gloucestershire and Worcestershire, this non-profit making charity now enjoys the respect of breeders and agriculturalists worldwide, boasting a Membership of around 3000, high profile sponsorship and fixed assets of around £1.6 million.

Its permanent Showground home on Malvern's Blackmore Park road was acquired in 1957, and the attractive 68 acre perimeter site extends to 300 acres of land, including the 100 year old Langdale Wood.

Annual activity at the Showground has grown from 3 days in 1958 to more than 200 days in 2006. In addition to organising three major events - Malvern Spring Gardening Show, Three Counties Show and Malvern Autumn Show - the Society hosts a national sheep show, arena concerts, dog shows, fairs and rallies.

The Three Counties Show in June, however, is widely regarded as the Society's flagship event, attracting some of the UK's finest pedigree livestock, competing for prize monies totalling £70,000. It is visited by up to 100,000 visitors - doubling Malvern's population on Show days.

Objectives

"To promote the interest and improvement of agriculture, horticulture and livestock breeding.

To promote British food and farming, and the drawing together of town and country for their mutual benefit."